User Acceptance of Metaverse: Insights from Technology Acceptance Model (TAM) and Planned Behavior Theory (PBT)

Many innovations have entered human life with the rapid development of technology and its widespread use. The adaptation process people to these is very important in terms efficiency sustainability. In this research, factors affecting acceptance metaverse technology, which one most encountered last period, were examined. context, was analyzed structural equation modeling (SEM) within scope PBT TAM. For analysis, Smart PLS 3 software used. According hypothesis results, a significant positive correlation found between PU, PEOU, AT, Intention. addition, SN PBC. It has been that usage intention individuals participating research are parallel literature. When we assume area will become future, it expand studies field detail.